# In an op-ed, Prof. Michelle Greenwald outlines the 7 best strategic uses of consumer-facing technology in retail and hospitality

1 Faculty News May 18, 2015 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/michellegreenwald/2015/05/18/7-of-the-best-strategic-uses-of-consumer-facing-tech-in-retail-hospitality/?utm_source=followingimmediate&utm_medium=email&utm_campaign=20150518) -- "Here are my top picks for pioneers embracing new forms of technology at retail, to differentiate themselves among digitally savvy target audiences. In so doing, they’re better meeting consumer needs such as product customization, or quality and speed of service and payment."

[Read more](http://www.forbes.com/sites/michellegreenwald/2015/05/18/7-of-the-best-strategic-uses-of-consumer-facing-tech-in-retail-hospitality/?utm_source=followingimmediate&utm_medium=email&utm_campaign=20150518)