# In an op-ed, Professor Allen Adamson explains why Google’s ‘Loretta’ Super Bowl ad successfully shows how products can solve problems

1 Faculty News January 29, 2020 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.com/sites/allenadamson/2020/01/29/googles-loretta-super-bowl-ad-wins-at-showing-how-products-solve-problems/#2fbdbbb5133d) -- "While I like a good laugh, or admire a wonderfully produced ad as much as anyone, as a marketing guy I am more appreciative of a company that can create an ad that accomplishes the three key things that make an entertaining ad a truly effective one."

[Read More](https://www.forbes.com/sites/allenadamson/2020/01/29/googles-loretta-super-bowl-ad-wins-at-showing-how-products-solve-problems/#2fbdbbb5133d)