# In an op-ed, Professor Anindya Ghose explains why he believes mobile advertising has a bright future

1 Faculty News August 19, 2015 ![The Conversation logo](/sites/default/files/styles/246w/public/assets/images/theconversation.jpg?itok=atgNGQAR)>

Excerpt from [The Conversation](https://theconversation.com/cynicism-about-mobile-advertising-is-greatly-misplaced-45673) -- "We give our data to marketers (both willingly and inadvertently), and in return we expect to receive highly curated and personalized offers on our smartphones. Many consumers have even become resigned to the idea that they have little control over their data, and that this is the future of the world we will inhabit."

[Read more](https://theconversation.com/cynicism-about-mobile-advertising-is-greatly-misplaced-45673)