# In an op-ed, Professor Joost van Dreunen argues that the gaming industry should expand the scope of its target audience to be more inclusive of women

1 Faculty News November 7, 2015 ![Fortune logo](/sites/default/files/styles/246w/public/assets/images/con_031172.jpg?itok=61CxYB-R)>

Excerpt from [Fortune](http://fortune.com/2015/11/07/gaming-industry-sxsw/) -- "Focusing on too narrow of an audience reduces its potential as a form of entertainment. Conversely, acknowledging women as part a financially viable part of the total gamer audience forces game companies to innovate their businesses."

[Read more](http://fortune.com/2015/11/07/gaming-industry-sxsw/)