# In an op-ed, Professor Michelle Greenwald discusses Amazon and the importance of corporate culture for a brand's image

1 Faculty News August 21, 2015 ![AdAge logo](/sites/default/files/styles/246w/public/assets/images/con_031780.jpg?itok=y4RJwWXu)>

Excerpt from [Ad Age](http://adage.com/article/digitalnext/amazon-s-troubles-show-corporate-culture-impacts-brand/300034/) -- "Now the image of Amazon as a grueling place to work, and Bezos as an insensitive taskmaster, is harder to shake and will probably prove troublesome for some time. While in the past such a report may not have been as damaging, today's consumers -- led by millennials -- are different. They care more about what sort of culture is behind the brands they like."

[Read more](http://adage.com/article/digitalnext/amazon-s-troubles-show-corporate-culture-impacts-brand/300034/)