# In an op-ed, Professor Michelle Greenwald explains what makes Collette a successful retail store

1 Faculty News December 1, 2015 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/michellegreenwald/2015/12/01/colette-still-the-trendiest-store-in-the-world-after-18-years/) -- "Colette has been ahead of its time since its inception, trailblazing collaborations, new ways of merchandizing, fun combinations of product categories, and the embrace of constant change. As long as this mother daughter duo continues their complementary partnership, it will continue to be the one to watch. Other retailers can observe, learn, and be inspired to do their own experimenting."

[Read more](http://www.forbes.com/sites/michellegreenwald/2015/12/01/colette-still-the-trendiest-store-in-the-world-after-18-years/)