# In an op-ed, Professor Michelle Greenwald shares how the General Data Protection Regulation (GDPR) will impact brand marketing

1 Faculty News May 28, 2018 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.com/sites/michellegreenwald/2018/05/28/4-ways-gdpr-will-affect-small-and-large-brand-marketing-in-europe-and-the-u-s/#1f7292d65608) -- "Posts Will Need to Get Even More Creative, Valuable, and Visual to Maximize 'Virality'. Each individual post will have more pressure to be as viral as possible. Boring copy will not cut it. Even more thought and effort will go into making ads animated, funny, surprising, and attention getting, since the difference in sharing between great and suboptimal creative can be massive. Analytics for what makes posts viral will receive even more scrutiny."

[Read more](https://www.forbes.com/sites/michellegreenwald/2018/05/28/4-ways-gdpr-will-affect-small-and-large-brand-marketing-in-europe-and-the-u-s/#1f7292d65608)