# In an op-ed, Professor Robert Salomon illustrates why Uber is struggling in China

1 Faculty News March 7, 2016 ![Fortune logo](/sites/default/files/styles/246w/public/assets/images/con_031172.jpg?itok=61CxYB-R)>

Excerpt from [Fortune](http://fortune.com/2016/03/07/uber-china-2/?iid=sr-link2) -- "Beyond its well-documented troubles in China, it is also struggling in Europe. The young tech company has committed a classic globalization mistake: it naively assumed that its business model and market approach, which ultimately solidified its market-leading position in the U.S., could translate just as seamlessly to other countries."

[Read more](http://fortune.com/2016/03/07/uber-china-2/?iid=sr-link2)