# In an op-ed, Professor Thomaï Serdari explains how Nordstrom Local caters to retail customers' needs

1 Faculty News September 15, 2017 ![Fortune logo](/sites/default/files/styles/246w/public/assets/images/con_031172.jpg?itok=61CxYB-R)>

Excerpt from [Fortune](http://fortune.com/2017/09/15/nordstrom-local-retail/) -- "Nordstrom Local, the latest of the upscale retailer’s initiatives as it experiments with new delivery formats, promises an in-store bar with wine, beer, coffee, and juices; eight fitting rooms; alterations; convenient merchandise pick-ups and returns; manicures; and expert image consulting advice from its knowledgeable personal stylists. Instead of a point of sale, the Local aspires to become a physical manifestation of the Nordstrom brand, creating indulgent customer experiences that can be completed with purchases through any of the retailer's other channels."

[Read more](http://fortune.com/2017/09/15/nordstrom-local-retail/)