# In a podcast interview, Professor Alixandra Barasch offers commentary about Target Circle and the status of customer loyalty programs across the retail landscape

1 Faculty News October 4, 2019 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](https://www.marketplace.org/2019/10/04/targets-new-customer-loyalty-program-joins-retailers-arms-race/) -- "Target Circle is the latest entry in what NYU business professor [Alixandra Barasch](https://www.stern.nyu.edu/faculty/bio/alixandra-barasch) calls 'an arms race' — one in which retailers are trying to one-up their competitors by offering gold and platinum elite levels and investing big money."

[Listen Here](https://www.marketplace.org/2019/10/04/targets-new-customer-loyalty-program-joins-retailers-arms-race/)