# Prof. Adam Alter discusses his research on pronounceable names

1 Faculty News April 17, 2015 ![OZY logo](/sites/default/files/styles/246w/public/assets/images/ozy192x144.jpg?itok=GNkYVaPM)>

Excerpt from [OZY](http://www.ozy.com/fast-forward/is-your-name-going-the-way-of-the-dodo-bird/40681) -- "Names induce certain sentiments in the same way. 'What does a name remind us of, and is it appealing — does it glide off the tongue? Those are the biggest drivers in name choice,' says [Adam Alter](http://w4.stern.nyu.edu/faculty/bio/adam-alter), a marketing professor at NYU’s Stern School of Business who has studied the perception of names."

[Read more](http://www.ozy.com/fast-forward/is-your-name-going-the-way-of-the-dodo-bird/40681)