# Prof. Adam Alter's book, "Drunk Tank Pink," is cited

1 Faculty News February 17, 2015 ![Entrepreneur logo](/sites/default/files/styles/246w/public/assets/images/con_033740.jpg?itok=QGgEe5Xk)>

Excerpt from [Entrepreneur](http://www.entrepreneur.com/article/242939) -- "When discussing how weather affects human behavior in his book *Drunk Tank Pink*, New York University marketing and psychology professor [Adam Alter](http://w4.stern.nyu.edu/faculty/bio/adam-alter) said, 'Sunshine dulls the mind to risk and thoughtfulness.' Added Alter: 'Happiness sends a signal that everything is fine, the environment doesn't pose an imminent threat, and there’s no need to think deeply and carefully.'"

[Read more](http://www.entrepreneur.com/article/242939)