# Prof. Adam Alter's research on ages ending in 9 is highlighted

1 Faculty News December 5, 2014 ![Psychology Today logo](/sites/default/files/styles/246w/public/assets/images/con_031090.jpg?itok=H_RURAAM)>

Excerpt from [Psychology Today](http://www.psychologytoday.com/blog/more-mortal/201412/new-decades-call-meaning-audits) -- "Specifically, [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter) of the Stern School of Business at NYU and Hal Hershfield of the Anderson School of Management at UCLA conducted a series of studies to determine if approaching a new decade in age is associated with increased meaning-related appraisals and endeavors... In short, actually approaching a new decade in age or imagining approaching a new decade in age motivated a desire for meaning."

[Read more](http://www.psychologytoday.com/blog/more-mortal/201412/new-decades-call-meaning-audits)