# Prof. Adam Alter's research on the link between a pronounceable name and likeability is featured

1 Faculty News August 11, 2014 ![Business Insider logo](/sites/default/files/styles/246w/public/assets/images/business%20insider%20logo.jpg?itok=0MJSCdPh)>

Excerpt from [Business Insider](http://www.businessinsider.com/how-your-name-affects-your-success-2014-8) -- "In a New York University study, researchers found that people with easier-to-pronounce names often have higher-status positions at work. One of the psychologists, [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter), explains to Wired, 'When we can process a piece of information more easily, when it's easier to comprehend, we come to like it more.' In a further study, Alter also found that companies with simpler names and ticker symbols performed better in the stock market."

[Read more](http://www.businessinsider.com/how-your-name-affects-your-success-2014-8)