# Prof. Al Lieberman on Derek Jeter's new website, The Players' Tribune

1 Faculty News October 4, 2014 ![Fox News logo](/sites/default/files/styles/246w/public/assets/images/con_035384.gif?itok=etZbvd9q)>

Excerpt from [Fox News](http://www.foxnews.com/tech/2014/10/04/has-derek-jeter-hit-social-media-home-run/) -- "[Alvin Lieberman](http://www.stern.nyu.edu/faculty/bio/alvin-lieberman), a marketing professor at NYU and director of the school’s entertainment, media, and technology program, sees fierce competition for The Players’ Tribune. 'Jeter has to fight among the 200-plus cable channels and the many thousands of social networks,' he told FoxNews.com. 'Will he make an impression? Yes. The question is, how long will it last?'"

[Read more](http://www.foxnews.com/tech/2014/10/04/has-derek-jeter-hit-social-media-home-run/)