# Prof. Alvin Lieberman explains why New Year's Eve in Times Square attracts advertisers

1 Faculty News December 31, 2014 ![CCTV logo](/sites/default/files/styles/246w/public/assets/images/con_042799.jpg?itok=_MQ3VVcM)>

Excerpt from [CCTV](http://www.cctv-america.com/2014/12/31/times-square-attracts-tourists-and-big-advertisers-on-new-years-eve) -- "'You’ve got a captive audience. We love that in the advertising industry because the folks are there, waiting for something to happen. The ball to drop, the countdown, there’s entertainment,' said [Al Lieberman](http://www.stern.nyu.edu/faculty/bio/alvin-lieberman), director of entertainment, media and technology at New York University’s Stern School of Business."

[Read more](http://www.cctv-america.com/2014/12/31/times-square-attracts-tourists-and-big-advertisers-on-new-years-eve)