# Prof. Anindya Ghose comments on the efficacy of crowdfunding sources like Kickstarter

1 Faculty News July 21, 2014 ![TIME logo](/sites/default/files/styles/246w/public/assets/images/uat_025660.jpg?itok=PFxttUnQ)>

Excerpt from [TIME](http://time.com/3012914/patreon-kickstarter-youtube-crowdfunding/) -- “'Here you can evaluate the quality of output over time and then decide whether you want to continue subscribing or not,' says [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), a professor of information, operation and management sciences at New York University who also studies crowdfunding. 'It’s a very positive self-reinforcing cycle where people give small amounts of money, which incentivizes artists to do a better job, which then leads people to give more money more frequently.'"

[Read more](http://time.com/3012914/patreon-kickstarter-youtube-crowdfunding/)