# Prof. Anindya Ghose discusses CVS and Rite Aid's rejection of Apple Pay

1 Faculty News October 27, 2014>

Excerpt from [Bloomberg](http://www.bloomberg.com/news/2014-10-26/apple-pay-face-challenge-as-cvs-rite-aid-reject-system.html) -- "'This act by CVS and Rite Aid heralds the advent of the imminent battle in the mobile pay system,' [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), a marketing and information-technology professor at New York University, said yesterday in an e-mail."

[Read more](http://www.bloomberg.com/news/2014-10-26/apple-pay-face-challenge-as-cvs-rite-aid-reject-system.html)

Additional coverage appeared on [Bloomberg Businessweek](http://www.businessweek.com/news/2014-10-26/apple-pay-face-challenge-as-cvs-rite-aid-reject-system), [Livemint](http://www.livemint.com/Industry/plhqoUdB6wEIc8YkR2vMkN/Apple-Pay-blocked-at-CVS-Rite-Aid-in-challenge-to-system.html), [Los Angeles Times](http://www.latimes.com/business/la-fi-apple-pay-20141028-story.html?track=rss), [Marketplace](http://www.marketplace.org/topics/business/drugstore-chains-take-bite-out-apple-pay) and [Washington Post](http://washpost.bloomberg.com/Story?docId=1376-NE2GVH6JTSEB01-6UI62CAJ4SVN3M45V655UVS8TO).