# Prof. Anindya Ghose explains why Secret's potential Facebook integration is surprising

1 Faculty News July 22, 2014 ![](/sites/default/files/styles/246w/public/assets/images/logo_E-commerce-Times.jpg?itok=5wK1-abW)>

Excerpt from [E-Commerce Times](http://www.ecommercetimes.com/story/80763.html) -- "Since secrecy is such an integral component, it seems a little surprising that Secret would want to add Facebook integration, said [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), professor of IT and marketing at New York University and co-director of the Center for Business Analytics at NYU Stern. ... 'At first glance, it seems counterintuitive to me. The foundation of Secret is based on preserving anonymity. A potential integration with Facebook can jeopardize the comfort feeling that current users have with this app,' Ghose suggested."

[Read more](http://www.ecommercetimes.com/story/80763.html)