# Prof. Anindya Ghose on the launch of the Apple Watch

1 Faculty News March 16, 2015 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025699.jpg?itok=5SpaxEbn)>

Excerpt from [Financial Times](http://www.ft.com/intl/cms/s/0/49d96f4e-c8d4-11e4-b43b-00144feab7de.html#axzz3UYSlpel4) -- "[Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), professor of IT and marketing at New York University’s Stern School, says: 'When Apple makes such a big splash, whether it sells or not, it creates an awareness about a gadget of this kind.'"

[Read more](http://www.ft.com/intl/cms/s/0/49d96f4e-c8d4-11e4-b43b-00144feab7de.html#axzz3UYSlpel4)