# Prof. Anindya Ghose on Apple's movement into digital payments

1 Faculty News September 6, 2014 ![Bloomberg Businessweek logo](/sites/default/files/styles/246w/public/assets/images/con_030600.jpg?itok=kQEwfteb)>

Excerpt from [Bloomberg Businessweek](http://www.businessweek.com/news/2014-09-05/apple-aims-to-change-the-game-again-with-mobile-payments) -- "Apple could foster the creation of such integrated ecosystems, by adding payment software and services to its tightly integrated family of products. By detecting an iPhone’s location, retailers could push coupons to customers as they shop, or even let people order food based on the show they are watching. 'It sounds like fiction, but it’s going to be fact,' said [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), a professor of marketing at New York University’s Stern School of Business."

[Read more](http://www.businessweek.com/news/2014-09-05/apple-aims-to-change-the-game-again-with-mobile-payments)

Additional coverage appeared on [Bloomberg](http://www.bloomberg.com/news/2014-09-05/apple-aims-to-change-the-game-again-with-mobile-payments.html), [Livemint](http://www.livemint.com/Consumer/lRkOLSd8CddpngkaH9uLZN/Apple-aims-to-change-the-Game-Again-With-MobilePayments-Deb.html) and [The Japan Times](http://www.japantimes.co.jp/news/2014/09/06/business/apple-aims-to-change-the-game-with-mobile-payments-debut/?utm_source=rss&utm_medium=rss&utm_campaign=apple-aims-to-change-the-game-with-mobile-payments-debut#.VA3FTvldXTo).