# Prof. Anindya Ghose's research on the effectiveness of mobile promotions in crowded subways is featured

1 Faculty News September 17, 2014 ![Wall Street Journal logo](/sites/default/files/styles/246w/public/assets/images/wsjlogo.jpg?itok=5Qt0z3WX)>

Excerpt from [The Wall Street Journal](http://blogs.wsj.com/cmo/2014/09/17/crowded-train-mobile-marketing/) -- "According to the study, commuters purchased 2.1% of the deals when the train was at two people per square meter, for example, versus 4.3% at five people per square meter. A stuffy train, the study concludes, can effectively send commuters into the hands of brands.'This was the mechanism to cope with the loss of personal space in a crowded situation,' said [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), co-director of Stern’s Center for Business Analytics and co-author of the paper. 'Commuters essentially escape from all of this by going to the personal mobile space.'"

[Read more](http://blogs.wsj.com/cmo/2014/09/17/crowded-train-mobile-marketing/)