# Prof. Anindya Ghose's social media course is featured

1 School News June 3, 2014 ![](/sites/default/files/styles/246w/public/assets/images/mbaprograms.jpg?itok=Q3PO8BXh)>

Excerpt from [MBAPrograms.org](http://www.mbaprograms.org/news/social-media-marketing-courses.html) -- "The takeaways are learning what measurements from social media to use, and seeing the relationship between the actions you take on this platform and their results. 'The causal relationship is more useful and reliable than mere prediction,' says [Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose). All this, he adds, can improve one's management skills because they teach you how to use data to drive decisions."

[Read more](http://www.mbaprograms.org/news/social-media-marketing-courses.html)