# Prof. Arun Sundararajan on Amazon's battle with book publishers

1 Faculty News July 30, 2014 ![Mashable Logo](/sites/default/files/styles/246w/public/assets/images/con_042582.jpg?itok=3Q5K3Qua)>

Excerpt from [Mashable](http://mashable.com/2014/07/30/amazon-has-killed-publishers-they-just-dont-know-it-yet/) -- "'\[Amazon\] put downward pressure on prices because Amazon was always trying to lower e-book prices. Publishers were always trying to prevent that from happening because it lowered the perceived value of books,' said [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a professor at New York University who specializes in digital economics."

[Read more](http://mashable.com/2014/07/30/amazon-has-killed-publishers-they-just-dont-know-it-yet/)