# Prof. Arun Sundararajan discusses Gorilly, an e-commerce service

1 Faculty News November 13, 2014 ![OZY logo](/sites/default/files/styles/246w/public/assets/images/ozy192x144.jpg?itok=GNkYVaPM)>

Excerpt from [OZY](http://www.ozy.com/fast-forward/brick-and-mortar-retailers-counterattack/6102) -- "'The trick is going to be to make sure you have the right people representing your products,' says Arun [Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), professor of information, operations and management sciences at NYU Stern. 'With social media, companies have already faced the challenge of losing control over the message.'"

[Read more](http://www.ozy.com/fast-forward/brick-and-mortar-retailers-counterattack/6102)

Additional coverage appeared on [USA Today](http://www.usatoday.com/story/money/business/2014/11/13/ozy-gorilly-experience-app/18964327/).