# Prof. Arun Sundararajan discusses ridesharing app Hailo's departure from the North American market

1 Faculty News October 14, 2014 ![Wall Street Journal logo](/sites/default/files/styles/246w/public/assets/images/wsjlogo.jpg?itok=5Qt0z3WX)>

Excerpt from [The Wall Street Journal](http://online.wsj.com/articles/hailo-hangs-up-on-u-s-app-driven-taxi-service-1413335668) -- "'Uber and Lyft are sort of changing the business model, whereas Hailo is trying to layer on top of the existing one,' said [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a professor at New York University’s Leonard N. Stern School of Business."

[Read more](http://online.wsj.com/articles/hailo-hangs-up-on-u-s-app-driven-taxi-service-1413335668)