# Prof. Arun Sundararajan discusses Uber's use of surge pricing

1 Faculty News December 31, 2014 ![The Economic Times logo](/sites/default/files/styles/246w/public/assets/images/con_032922.jpg?itok=VCGfauqd)>

Excerpt from [Economic Times](http://articles.economictimes.indiatimes.com/2014-12-31/news/57558443_1_surge-pricing-uber-india-ola) -- "'Surge pricing is a way of balancing supply and demand,' agreed [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a professor at the Stern School of Business at New York University, whose research is focused on digital economics."

[Read more](http://articles.economictimes.indiatimes.com/2014-12-31/news/57558443_1_surge-pricing-uber-india-ola)