# Prof. Arun Sundararajan explains why services like Homejoy are creating a more valuable product

1 Faculty News July 22, 2014 ![SF Gate Logo](/sites/default/files/styles/246w/public/assets/images/SF-Gate.jpg?itok=DzpKqZn2)>

Excerpt from [SF Gate](http://blog.sfgate.com/techchron/2014/07/22/homejoy-hikes-housecleaning-rates/) -- "NYU business professor [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan) said he sees the change as a positive. 'It counters the argument that these platforms are creating low-wage jobs that will suck the life out of the economy,' he said. Services like Homejoy that provide training, employee background checks and other features, 'are creating a more valuable product so they can charge a higher price.'”

[Read more](http://blog.sfgate.com/techchron/2014/07/22/homejoy-hikes-housecleaning-rates/)