# Prof. Arun Sundararajan on the success of Behomm, a home-exchange website

1 Faculty News January 7, 2015 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/con_035448.jpg?itok=IVkgK8oz)>

Excerpt from [The New York Times](http://www.nytimes.com/2015/01/08/garden/house-swapping-for-design-professionals.html) -- "[Arun Sundararajan](http://w4.stern.nyu.edu/faculty/bio/arun-sundararajan), a professor at the Stern School of Business at N.Y.U., who researches the digital sharing economy, said social media platforms like Facebook and LinkedIn, and tools that verify one’s real-life identity, now allow us to vouch for a person’s credibility and good intentions. Trust can be cultivated even in high-stakes situations like 'letting a stranger into your bedroom,' he said, or in the case of long-distance ride-sharing programs like carpooling­.com, 'letting a stranger drive you to a strange city.'"

[Read more](http://www.nytimes.com/2015/01/08/garden/house-swapping-for-design-professionals.html)