# Prof. Arun Sundararajan on TaskRabbit offering perks to its freelance workforce

1 Faculty News March 17, 2015 ![Entrepreneur logo](/sites/default/files/styles/246w/public/assets/images/con_033740.jpg?itok=QGgEe5Xk)>

Excerpt from [Entrepreneur](http://www.entrepreneur.com/video/243828) -- "NYU business professor and sharing economy researcher [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan) says moves like this make sense for companies at the critical early-stage of building brand perception. 'It recognizes that these platforms are being built on the shoulders of providers. These platforms have to work extra hard to take care of providers and keep them close.'"

[Read more](http://www.entrepreneur.com/video/243828)