# Prof. Arun Sundararajan on Uber's surge pricing policy

1 Faculty News November 17, 2014 ![The Economic Times logo](/sites/default/files/styles/246w/public/assets/images/con_032922.jpg?itok=VCGfauqd)>

Excerpt from [Economic Times](http://articles.economictimes.indiatimes.com/2014-11-17/news/56174659_1_surge-pricing-travis-kalanick-san-francisco-based-uber) -- "'Surge pricing is a way of balancing supply and demand,' says [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a professor at the Stern School of Business in New York who specialises in digital economics. 'The nature of taxi is such that there will always be periodic supply and demand imbalances over the day. For a market-based platform like Uber, price changes are the way in which a supply of drivers is brought into the market when needed.'"

[Read more](http://articles.economictimes.indiatimes.com/2014-11-17/news/56174659_1_surge-pricing-travis-kalanick-san-francisco-based-uber)