# Prof. Gavin Kilduff's research on rivalry is featured

1 Faculty News December 4, 2014 ![Entrepreneur logo](/sites/default/files/styles/246w/public/assets/images/con_033740.jpg?itok=QGgEe5Xk)>

Excerpt from [Entrepreneur](http://www.entrepreneur.com/article/240435) -- "When going head-to-head with a rival, motivation can easily become untethered from what's at stake, because 'beating that opponent carries a psychological value in and of itself independent of the size of the prize,' [Kilduff](http://www.stern.nyu.edu/faculty/bio/gavin-kilduff) says. And that can be dangerous: Laser-focusing in on one rival at the expense of the bigger picture leaves us vulnerable to 'other competitive threats that may be newly emerging.'"

[Read more](http://www.entrepreneur.com/article/240435)

Additional coverage appeared on [Yahoo! News](https://en-maktoob.news.yahoo.com/3-ways-rivalry-increase-business-123000576.html).