# Prof. Hans Taparia on the appeal of "fast casual" restaurants such as Chipotle and Shake Shack

1 Faculty News January 29, 2015 ![BBC News logo](/sites/default/files/styles/246w/public/assets/images/con_030504.jpg?itok=xD3gBRnr)>

Excerpt from [BBC News](http://www.bbc.com/news/business-31047840) -- "'When you look at fast casual as a category, it tends to offer the promise of fresher food that's prepared more on-site, that is sourced more sustainably,' says [Hans Taparia](http://w4.stern.nyu.edu/faculty/bio/hans-taparia), a professor at New York University's Stern School of Business. This model is particularly appealing to millennials, he adds, who tend to care less about price - the average 'fast-casual' meal is $7.50, compared to $5 for a meal at a chain like Wendy's - than about ethics. 'Every marketer is trying to get access to this millennial consumer - it's an 80-million person strong consumer base, the largest demographic alive today,' says Prof Taparia."

[Read more](http://www.bbc.com/news/business-31047840)

Additional coverage appeared on [BBC](http://www.bbc.com/news/business-31054119).