# Prof. Jason Greenberg reacts to The Coolest Cooler's success raising funds on Kickstarter

1 Faculty News August 22, 2014 ![CNNMoney logo](/sites/default/files/styles/246w/public/assets/images/con_030743.jpg?itok=5lrpsukl)>

Excerpt from [CNNMoney](http://money.cnn.com/2014/08/22/smallbusiness/coolest-kickstarter/) -- "'There's a point where products derive much more attention than any rational expectation would suggest,' said [Jason Greenberg](http://www.stern.nyu.edu/faculty/bio/jason-greenberg), PhD and assistant professor at New York University's business school, 'In a market where potato salad can raise $55,000, it's not that surprising.'"

[Read more](http://money.cnn.com/2014/08/22/smallbusiness/coolest-kickstarter/)

Additional coverage appeared on [Fox](http://fox43.com/2014/08/22/the-coolest-kickstarter-tops-9-million/).