# Prof. Jason Greenberg's research on the success of women on Kickstarter is highlighted

1 Faculty News August 27, 2014 ![VentureBeat  logo](/sites/default/files/styles/246w/public/assets/images/con_044601.jpg?itok=qL95Ew3-)>

Excerpt from [VentureBeat](http://venturebeat.com/2014/08/27/how-crowdfunding-is-helping-female-technologists-break-the-glass-ceiling/) -- "NYU’s [Jason Greenberg](http://www.stern.nyu.edu/faculty/bio/jason-greenberg) and University of Pennsylvania’s Ethan Mollick found that the extraordinary success of women on Kickstarter was partly due to activist women backers who have 'the motivation to help someone that shares one’s gender overcome perceived structural barriers..'"

[Read more](http://venturebeat.com/2014/08/27/how-crowdfunding-is-helping-female-technologists-break-the-glass-ceiling/)