# Prof. Jeffrey Carr on how money pressures for the middle class are affecting small businesses

1 Faculty News June 10, 2014 ![Crain's New York logo](/sites/default/files/styles/246w/public/assets/images/con_031171.jpg?itok=74z5O7mn)>

Excerpt from [Crain's New York Business](http://www.crainsnewyork.com/article/20140610/SMALLBIZ/306089995/owners-get-squeezed#) -- "'Small businesses are struggling with lower demand and the expectation of greater value while their rent and other costs aren't going down proportionally,' said [Jeffrey Carr](http://www.stern.nyu.edu/faculty/bio/jeffrey-carr), clinical professor of marketing and entrepreneurship at New York University Stern School of Business."

[Read more](http://www.crainsnewyork.com/article/20140610/SMALLBIZ/306089995/owners-get-squeezed#)