# Prof. JP Eggers discusses Apple's focus on the iPhone

1 Faculty News January 28, 2015 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/topics/tech/how-long-can-apple-depend-iphone-sales) -- "Companies that generate most of their sales from one product can be risky, says [J.P. Eggers](http://www.stern.nyu.edu/faculty/bio/jp-eggers), a professor at NYU’s Stern School of Business. But he thinks Apple’s narrow focus is a source of strength, because the company can work on innovating and improving a narrow range of products."

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