# Prof. JP Eggers on the recent increase in companies spinning off brands

1 Faculty News March 18, 2015 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg_0.jpg?itok=qy2YlnxP)>

Excerpt from [Bloomberg](http://www.bloomberg.com/news/videos/2015-03-18/brand-spin-offs-corporate-fad-or-profit-maker-) -- "In many cases, the value we're seeing created from these spinoffs is legitimately real. These companies are actually able to be more efficient, more effective, and better competitors by being more focused. The managers can pay attention to a smaller collection of assets..."

[Read more](http://www.bloomberg.com/news/videos/2015-03-18/brand-spin-offs-corporate-fad-or-profit-maker-)