# Prof. Luke Williams dicusses Sling TV, a cable alternative

1 Faculty News January 26, 2015 ![Fox Business logo](/sites/default/files/styles/246w/public/assets/images/con_031722.jpg?itok=a0Gxu60a)>

Excerpt from [Fox Business](http://video.foxbusiness.com/v/4013101773001/the-end-of-cable/?playlist_id=937116503001#sp=show-clips) -- "Sling TV, it's an opportunity to fill a void, so they're the first in, but it's low-hanging fruit. I mean, we've been waiting for this void to be filled forever. So somebody was going to do it. I think the thing that I'm missing here is they're still using an old concept from cable. They're still using a bundling concept... I think investors... should be looking for where the real innovation comes from when another provider, perhaps also Sling TV, starts to unbundle these things."

[Watch the video](http://video.foxbusiness.com/v/4013101773001/the-end-of-cable/?playlist_id=937116503001#sp=show-clips)