# Prof. Luke Williams discusses e-commerce venture Jet.com

1 Faculty News February 12, 2015 ![Fox Business logo](/sites/default/files/styles/246w/public/assets/images/con_031722.jpg?itok=a0Gxu60a)>

Excerpt from [Fox Business](http://video.foxbusiness.com/v/4048826579001/jetcom-is-pushing-into-amazons-e-commerce-territory/?playlist_id=3365167752001#sp=show-clips) -- "Well, they've got a clear value proposition, because they've said, you know, we are basically a membership-based online marketplace that's aimed at cost-conscious consumers that are willing to sacrifice speed of delivery for lower prices. It's a very clear... good marketing message. I think there's an exit strategy in play there somewhere. If you look at most start-ups and investors, they're looking for an exit within about a five year time frame, three to five years. This is what he did for Diapers with Amazon, so I think it's going to happen again either with an IPO or a strategic acquisition, which would be Amazon."

[Watch the video](http://video.foxbusiness.com/v/4048826579001/jetcom-is-pushing-into-amazons-e-commerce-territory/?playlist_id=3365167752001#sp=show-clips)