# Prof. Luke Williams offers advice to Shoppable, a universal checkout technology startup

1 Faculty News October 31, 2014 ![Fox Business logo](/sites/default/files/styles/246w/public/assets/images/con_031722.jpg?itok=a0Gxu60a)>

Excerpt from [Fox Business](http://video.foxbusiness.com/v/3868964813001/elevator-pitch-the-judges-weigh-in-on-shoppable/#sp=show-clips/all-shows) -- "My question is, what are you doing at the centralized account level above and beyond just listing all the stuff they've saved and they want to purchase? Are you helping them make better decisions? Are you adding value there?"

[Watch the video](http://video.foxbusiness.com/v/3868964813001/elevator-pitch-the-judges-weigh-in-on-shoppable/#sp=show-clips/all-shows)