# Prof. Norman White on store loyalty-card apps

1 Faculty News November 19, 2014 ![Wall Street Journal logo](/sites/default/files/styles/246w/public/assets/images/wsjlogo.jpg?itok=5Qt0z3WX)>

Excerpt from [The Wall Street Journal](http://blogs.wsj.com/totalreturn/2014/11/19/apps-to-clean-up-the-loyalty-card-clutter/) -- "'It’s totally overwhelming,' says [Norman White](http://www.stern.nyu.edu/faculty/bio/norman-white), a professor at NYU’s Stern School of Business who teaches a course on designing and developing mobile apps. He says there are so many loyalty-card apps out there now that it is hard for consumers to decide which ones to use and why."

[Read more](http://blogs.wsj.com/totalreturn/2014/11/19/apps-to-clean-up-the-loyalty-card-clutter/)