# Prof. Priya Raghubir discusses Black Friday discounts

1 Faculty News November 28, 2014 ![NBC News online logo](/sites/default/files/styles/246w/public/assets/images/con_037262.gif?itok=6hhedDRK)>

Excerpt from [NBC News](http://www.nbcnewyork.com/news/national-international/Shopping-Black-Friday-Thanksgiving-online-holiday-presents-284007361.html) -- "'Consumers are cottoning on to these clever tactics and so over time they are less likely to be fooled,' said [Priya Raghubir](http://www.stern.nyu.edu/faculty/bio/priya-raghubir), the chair of the marketing department at New York University’s Leonard N. Stern School of Business in New York City. 'And if they’re less likely to be fooled, the magic of Black Friday pretty much starts getting lost.'"

[Read more](http://www.nbcnewyork.com/news/national-international/Shopping-Black-Friday-Thanksgiving-online-holiday-presents-284007361.html)