# Prof. Priya Raghubir discusses retailers' holiday sales tactics

1 Faculty News December 22, 2014 ![CBS News logo](/sites/default/files/styles/246w/public/assets/images/con_031726.jpg?itok=XPqKNXWl)>

Excerpt from [CBS News](http://www.cbsnews.com/news/when-is-a-deal-really-a-deal/) -- "[Raghubir](http://www.stern.nyu.edu/faculty/bio/priya-raghubir) cautions against falling for marketing tricks such as limiting quantities or availability of certain items in order to create a sense of urgency. 'Anything which crunches time or crunches the availability of a product is something that consumers then want to exert their independence on... and then,, oh, it's only available now. I better rush and get there before this deal is over,' says Raghubir."

[Watch the video](http://www.cbsnews.com/news/when-is-a-deal-really-a-deal/)