# Prof. Priya Raghubir on marketing missteps in Bud Light's label controversy

1 Faculty News April 29, 2015 ![Newsweek Logo](/sites/default/files/styles/246w/public/assets/images/con_036515.gif?itok=5lGUsWxV)>

Excerpt from [Newsweek](http://www.newsweek.com/three-advertising-professors-bud-light-fiasco-326830) -- "...you need to be open to hearing criticisms of the campaign rather than just evidence in its favor. When companies or brands are launching a new advertising campaign, they often 'try to confirm what they would like to do rather than play devil’s advocate,' [Raghubir](http://www.stern.nyu.edu/faculty/bio/priya-raghubir) says."

[Read more](http://www.newsweek.com/three-advertising-professors-bud-light-fiasco-326830)