# Prof. Priya Raghubir's research on spending is highlighted

1 Faculty News July 1, 2014 ![](/sites/default/files/styles/246w/public/assets/images/cosmopolitan-logo-1.jpg?itok=UQSQoIfU)>

Excerpt from [Cosmopolitan](http://www.stern.nyu.edu/sites/default/files/assets/documents/raghubir.pdf) -- "Economists call it the denomination effect: When you have small bills, you're more apt to spend them on little stuff. On the other hand, you wouldn't break a $50 or a $100 bill to buy a pack of gum or a soda."

[Read more](http://www.stern.nyu.edu/sites/default/files/assets/documents/raghubir.pdf)