# Prof. Russell Winer on the high cost of movie theater popcorn

1 Faculty News August 4, 2014 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/topics/business/ive-always-wondered/why-does-popcorn-movies-cost-so-much) -- "'They’re basically in a monopoly selling position,' says [Russell Winer](http://www.stern.nyu.edu/faculty/bio/russell-winer), chair of the marketing department at NYU’s Stern School of Business. 'Since they don’t allow you, theoretically, to bring food into theaters, they can pretty much charge what they feel the market will bear.'"

[Read more](http://www.marketplace.org/topics/business/ive-always-wondered/why-does-popcorn-movies-cost-so-much)