# Prof. Russell Winer's research on socially responsible goods is highlighted

1 Faculty News August 25, 2014 ![The Australian logo](/sites/default/files/styles/246w/public/assets/images/con_030949.jpg?itok=04fsBqtC)>

Excerpt from [The Australian](http://www.theaustralian.com.au/news/latest-news/fair-trade-brings-big-sales/story-fn3dxity-1227036111777?nk=bf96e95756de2c5d8e65e3494416acf2) -- "While companies sell Fair Trade food, clothing and bedding products because they believe in being socially responsible, the goods can also be part of a marketing strategy, says [Russell Winer](http://www.stern.nyu.edu/faculty/bio/russell-winer), a marketing professor at New York University's Stern School of Business. Sixty per cent of shoppers are willing to pay the higher prices that Fair Trade items tend to have, according to a 2013 study he co-wrote."

[Read more](http://www.theaustralian.com.au/news/latest-news/fair-trade-brings-big-sales/story-fn3dxity-1227036111777?nk=bf96e95756de2c5d8e65e3494416acf2)

Additional coverage appeared on [Yahoo! Finance](https://nz.finance.yahoo.com/news/fair-trade-brings-big-sales-050107928.html).