# Prof. Sam Craig on Yahoo's acquisition of the TV show "Community"

1 Faculty News July 1, 2014 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/topics/tech/yahoo-gives-community-online-home) -- "In order to draw people to the site, Yahoo needs strong, unique content – different from what Netflix or Hulu is offering, says [Sam Craig](http://www.stern.nyu.edu/faculty/bio/c-samuel-craig), a professor at NYU’s Stern School of Business. 'It’s a crowded marketplace out there and unless you have something with an identity, people aren’t going to come to it,' he explains."

[Read more](http://www.marketplace.org/topics/tech/yahoo-gives-community-online-home)