# Prof. Scott Galloway on Amazon's entry into the grocery business

1 Faculty News January 2, 2015 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/topics/business/can-amazon-succeed-online-grocer) -- "'Grocery is the largest consumer category in the world,' \[[Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway)\] says. 'It’s this unique combination of being the biggest consumer category in the world and also the most digitally inept, which all spells opportunity.'"

[Read more](http://www.marketplace.org/topics/business/can-amazon-succeed-online-grocer)