# Prof. Scott Galloway on Amazon's entry into the grocery business

Faculty News

— January 2, 2015

![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)

>

Excerpt from [Marketplace](http://www.marketplace.org/topics/business/can-amazon-succeed-online-grocer) -- "'Grocery is the largest consumer category in the world,' [[Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway)] says. 'It’s this unique combination of being the biggest consumer category in the world and also the most digitally inept, which all spells opportunity.'"

[Read more](http://www.marketplace.org/topics/business/can-amazon-succeed-online-grocer)